Martha Donato is the owner and operator of MAD Event Management
The Long Beach Comic Con did online consumer surveys after their February’s Long Beach Comic Expo.
The numbers show what people like, what they don’t, and how a convention tailors itself to hopefully give the people what they want.
What (and who) exactly is Long Beach Comic Con and Long Beach Comic Expo?
Martha Donato is the owner and operator of MAD Event Management, the company that puts on the Long Beach cons. LBCC has been in operation for eight years, with growing attendance each year that exceeded 30,000 in 2015.
“We began with modest attendance and have grown respectably each year, so we’re thrilled with the pattern,” Donato said. The next Long Beach Comic Con takes place September 17 and 18. Donato shared both the questions, the data, and what it means to the con.
Long Beach is still in growth mode, fueled by first-timers. “It’s been a priority for us to bring in new attendees, so this is great,” Donato said. The con has grown with outreach to non-traditional enclaves. Over the last three years, Long Beach has done major promotions with Girl Scouts of Los Angeles County, and the Columbia Memorial Space Center in nearby Downey, California. The latter has resulted in a large “Space Expo” exhibit on the con floor, which has brought in a new crowd. Austin Barrial was a first-time attendee in February.
The numbers show what people like, what they don’t, and how a convention tailors itself to hopefully give the people what they want.
What (and who) exactly is Long Beach Comic Con and Long Beach Comic Expo?
Martha Donato is the owner and operator of MAD Event Management, the company that puts on the Long Beach cons. LBCC has been in operation for eight years, with growing attendance each year that exceeded 30,000 in 2015.
“We began with modest attendance and have grown respectably each year, so we’re thrilled with the pattern,” Donato said. The next Long Beach Comic Con takes place September 17 and 18. Donato shared both the questions, the data, and what it means to the con.
Long Beach is still in growth mode, fueled by first-timers. “It’s been a priority for us to bring in new attendees, so this is great,” Donato said. The con has grown with outreach to non-traditional enclaves. Over the last three years, Long Beach has done major promotions with Girl Scouts of Los Angeles County, and the Columbia Memorial Space Center in nearby Downey, California. The latter has resulted in a large “Space Expo” exhibit on the con floor, which has brought in a new crowd. Austin Barrial was a first-time attendee in February.